Hollywood Meets New York

When Adam and I started Envision Beauty we were focused almost entirely on creating the best possible product.  I was practically obsessed with tweaking THE SOLUTION until it was completely perfect - the ultimate all-in-one skin formula that would significantly improve user’s skin and give the “wow!” reaction that other skincare lines I had used (Clinique, Murad, La Mer etc.) just didn’t provide.  I was also psyched to educate people about natural health and beauty, such as the fact that putting layers and layers of products on your face can cause visible aging! 

After months and months of development, I knew that we finally had an absolutely amazing product.  The next issue was how to get the word out.  Adam and I figured we would market THE SOLUTION online and through boutiques.  The only catch was that we had NO media or press contacts and only a tiny marketing budget.  In short, we were going on complete blind faith, putting our dream out into the universe and trusting that we would get what we need.

This brings us to last summer.  I was on the set of a movie (Old Dogs, starring John Travolta and Robin Williams) when I met the movie’s publicist, John.  We ended up talking and really clicking. You know when you meet someone that you feel comfortable with instantly, that you feel that you’ve known for years? Despite the negative stereotypes about people working in the film industry, that’s how I immediately felt about John.

John is so real and good-hearted, amazingly calm and kind to everyone, funny in a non-sarcastic way and very open-minded.  All this despite that as a major Hollywood publicist he works with some of the biggest celebrities and on the some of the largest motion pictures in the business. 

John was almost instantly THE SOLUTION’s #1 Fan, promptly ditching his Shisheido collection and never looking back.  Now, a year later, John has grown to become an integral part of Envision Beauty, directing our marketing and PR efforts.  As difficult as it was to create a groundbreaking product, getting it out there is just as much work.  Fortunately for us, the universe brought John and Envision together. 

The funny thing is that when John first met Adam, he said, “You don’t seem like a lawyer!” Adam replied “Well you don’t seem like a Hollywood publicist!” I do believe that energy is energy, and like attracts like, and I am very grateful that our company attracted the most yogic lawyer and the most yogic Hollywood publicist possible.

When we started, back in 2006, I could never have imagined such a wonderful team.  Now I can’t imagine anything less!